Six things I learned building a destination brand

View from the MacGillycuddy’s Reeks overlooking Caragh Lake with Inch, Rossbeigh and Cromane in the distance. Photograph by Valerie O’Sullivan.

Over the past few years I helped put Reeks District, the new destination brand for Mid Kerry, on the map.

A lot has been achieved and now that it’s time to let it ‘breathe’, it is an opportune moment to take stock and jot down the key ingredients I believe helped make it happen.